Google Maps Mania: The Canadian Census on Google Maps
Here is another great application using Google Maps and Census data.
Thursday, April 19, 2012
Tuesday, April 10, 2012
Wednesday, April 4, 2012
Location Intelligence vs the Map on the Wall
I
just returned from a meeting with a potential client. As I entered his office, I immediately understood.
There is was on the wall, a map with push pins and areas colored in with
markers. No one understood it but him and during his last vacation, nobody could
figure it out. Could this be you and
your organization?
It
got worse. The company sold products and services every day but did not have a
profile of their customers. Each “pin” showed the customer location but did not
tell them when the last orders were shipped and gave no indication of when
they might be ready to order again.
The
solution was to take the data out of the filing cabinet and combine it with the
location data. A custom map was created that showed customer locations and with
the click of the mouse, all the data on each customer. This information is now
being used to design marketing campaigns for under served areas and to help forecast
demand for products and services. Using location intelligence is fast and easy
and makes you money.
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